CE8 H1 Flashcards
1
Q
What are the three levels of marketing?
A
- Domestic marketing
- International marketing
- Global marketing
2
Q
What do the letters SLEPTS for?
A
- Socio/cultural
- Legal
- Economic
- Political
- Technological
- Sustainability/Environment
3
Q
What are the aspects of the international marketing planning?
A
- Stakeholders expectations
- Situation analysis
- Resources and capabilities
- Corporate aims and objectives
- Marketing strategies
- Implementation of the plan
- Control and feedback
4
Q
What are important things for a firm when they go international?
A
- Have a clear international competitive focus
- Have a well-managed organization with a culture for learning
- Develop effective relationship strategies
- Be committed to provide quality products and services worldwide
5
Q
What is the definition of internationalization?
A
The method of adopting an organization’s operations to foreign environments
