CE8 H6

Question 1

What is a typical driver for globalisation?

Answer 1

Industry standards

Question 2

What is an advantage of economies such as India or Pakistan compared to the US?

Answer 2

Lower labor costs

Question 3

What is a typical downside of globalization?

Answer 3

Countries can become very dependent of global companies

Question 4

What is a right description of an ethnocentric company?

Answer 4

They consider the home country standards and values as the most important

Question 5

What is a typical description of a regiocentric strategy?

Answer 5

Develops a regional strategy as the geographic market focus

Question 6

When is a firm a King according to Gogel and Larreche?

Answer 6

When they have a wide geographic coverage and a strong product portfolio

Question 7

When is a firm called a Baron?

Answer 7

When they have a strong product portfolio but in a limited number of countries

Question 8

What is a ‘push strategy’?

Answer 8

Push marketing is a promotional strategy where businesses attempt to take their products to the customers