Capsim Flashcards

1
Q

which strategy?
______ maintains a presence in both segments.
- The company will gain a competitive advantage by keeping R&D, production, and material costs to a minimum, enabling the company to compete on the basis of price, which will be below average.
- automation levels will be increased to improve margins and to offset second shift/overtime costs.

A

broad cost leader

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2
Q

which mission statement?
Low-priced products for the industry: our brands offer solid value. Our primary stakeholder are bondholders, customers, stock holders, and management.

A

broad cost leader

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3
Q

which strategy?
_____ maintains a presence in both segments.
- The company will gain a competitive advantage by distinguishing products with an excellent design, high awareness, and easy accessibility
- The company will develop an R&D competency that keeps designs fresh and exciting.
- Products keep pace with the market, offering improved size and performance.
- Capacity will be expanded as higher demand is generated.

A

broad differentiator

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4
Q

Which mission statement?
Premium products for the industry: Our brands withstand the test of time. Our primary stakeholders are customers, stockholders, management, a and employees.

A

broad differentiator

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5
Q

Which strategy?
_______ concentrated on the Low Tech segment
- the company will gain a competitive advantage by keeping R&D, production, and material costs to a minimum, enabling the company to compete not he basis of price, which will be below average.
- automation levels will be increased to improve margins and to offset second shift/OT costs

A

nice cost leader (low tech)

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6
Q

Which mission statement?
reliable products for low technology customers: Our brands offer value. Our primary stakeholders are bondholders, stockholders, customers, and management.

A

niche cost leader (low technology)

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7
Q

Which strategy?
______ focuses High Tech
- the company will gain a competitive advantage by distinguishing its products with an excellent design, high awareness, easy accessibility and new products
- the company will develop and R&D competency that keeps design fresh and exciting
- products will keep pace with the market, offering improved size and performance
- The company will rope above average and will expand capacity as it generates higher demand

A

niche differentiator (high technology)

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8
Q

Which mission statement?
Premium products for technology oriented customers: Our brands define the cutting edge, Our primary stakeholders are customers, stockholders, management, and employees.

A

Niche differentiator (high technology)

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9
Q

Which strategy?
______ gains a competitive advantage by keeping R&D, production, and material costs to minimum, enabling it to compete on a basis of price
- the product lifecycle focus will allow the company to reap sales for many years for each new product introduced into the High Tech segment
- products will then mature into low tech

A

cost leader with product lifecycle focus

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10
Q

Which mission statement?
Reliable products for mainstream customers: our brands offer value. Our primary stakeholders are bondholder, stockholders, customers, and management

A

cost leader with product lifecycle focus

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11
Q

Which strategy?
______ distinguishes its products with excellent design, high awareness and easy accessibility
- the company will develop an R&D competency that keeps designs fresh and exciting as they change in appeal from high tech to low tech
- products will keep pace with the market, offering improved size and performance
- the company will price above average and will expand capacity and it generates higher demand

A

differentiator with product lifecycle focus

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12
Q

Which mission statement?
Premium products for mainstream customers: our brand withstand the test of time. Our primary stakeholders are customers, stockholders, management and employees

A

differentiator with product lifecycle focus

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