Business Studies Chap 2 Flashcards
Challenges of the business Environments
Outline the Challenges in the Micro Environment?
-Difficult employees
-Lack of vision and mission
-Lack of adequate management skills
-Unions
-Strikes and go-slows
-Employee Absenteeism
-High employee turnover
-Shortage of skills among employees
Difficult Employees
-Employees that always complain about the work systems and the processes
- Employees that are lazy and not committed to doing their work. This may cause delays and so deadlines will not be met
Shortage of skilled employees
-If employees are not well-trained, their performance will not meet the required standards set by the business.
-Businesses may lose customers to other competitors with better services
Lack of vision and mission
-Means that management and staff have different ideas about the goals of the business
-It may lead to conflict and negatively affect productivity
-Businesses will not be able to allocate resources efficiently and they may struggle to succeed
Lack of Adequate management skills
-Managers who do not have the necessary management skills will not be able to lead, direct, and control personnel and resources in the business
-This will lead to businesses not achieving their goals and objectives
-If the departments are poorly managed, then resources will be wasted and the business’ productivity and profitability will decrease
- A manager with poor management skills may struggle in dealing with subordinates which can lead to an unhappy workforce
Unions
-Are organisations that are established to protect the interests and rights of employees in the workplace
-Sometimes unions make demands that are impossible for businesses to meet, and this creates tension between management and employees
Strikes and go-slows
-Are examples of industrial actions that may be organized by a trade union and have a negative impact on business operations
-When managers and employees cant sort out their differences, employees may engage in a strike or a go-slow
Outline the Challenges of the market environment
-Competition
-Shortage of suppliers
-Changes in consumer behaviour
-Demographics and psychographics
-Socio-cultural factors
Competition
-Refers to businesses that produce the same kind of goods or render similar services
-If a business cant match the quality of the goods and services of its competitors, it may lose customers
Shortage of supplier
-Every business needs raw materials to produce its goods and services.
-Businesses depend on suppliers for their raw materials/inputs.
Changes in consumer behaviour
-Economic conditions or fashions can cause changes in consumer taste and preferences, this could lead to fewer sales
-Businesses, therefore, need to work harder in their marketing efforts or adapt their products or services to meet the requirements of the target market
-Changes in consumers’ needs may lead to stockpiling and reduced profit margins
-Businesses are forced to continuously study these changes so that they can provide goods/services that consumers always need
Demographics and Psychographics
-Refers to the statistics of the populatuon such as gender, age, race, level of edu. and level of income
-Refers to customers’ lifestyles and behaviour. It includes their attitudes, interests, opinions, desires and lifestyles
Socio-cultural factors
-Include language, customs, income levels, and perferences associated with particular culture
-It affects the product line and the marketing campaign of the business
-Have an impact on the market environment. They shape the way people live, work, produce and consume
-The challenge businesses face is that of clear understanding factors that drive socio-cultural changes to respond appropriately
Recommend ways in which businesses can overcome competition in the market
-Must improve on customer service and keep customers happy
-Goods/services must be priced lower than competitor’s goods/services in the market
-Must undertake good marketing campaigns that will draw the attention of the target market
-Must ensure that they have well-trained and dedicated employees that create a better working atmosphere
Challenges in the Macro Environment
-Changes in income levels
-Political changes
-Contemporary legal legislation
-Labour restrictions
-Micro Lending
-Globalisation
-Social values
-Socio-economic issues