Business Studies Chap 17

Question 1

Outline the importance of presenting business information

Answer 1

-Enables businesses to identify opportunities and threats in the market
-Enables businesses to share their financial performance with internal and external stakeholders
-Attracts and retains investors and improves the image of the business
-Increases sales and profitability

Question 2

Differentiate between verbal and non-verbal presentations

Answer 2

Verbal
-Refers to the use of speech by the presenter to convey a message to stakeholders
-Oral presentation, Recorded presentation, Question and answer
Non-verbal
-Refers to the use of written words to convey a message to stakeholders
-Business reports, Questionnaires, Financial reports

Question 3

Identify types of visual aids

Answer 3

-Tables: is a set of facts and figures arranged in columns and rows
-Bar graph: is a diagram showing how 2 or more sets of data are related
-Line graph: it gives an indication of how trends have changed over some time
-Pie chart: is a circle divided into segments, which are represented with percentages
-Handouts: are copies of a presentation where the content of multiple slides is displayed on a single/multiple pages

Question 4

Transparencies

Answer 4

-Summarize the text that will be included in the transparency
-Keep the info on the transparency short and simple
-Choose a font and size that will be easy to read
-Choose constrasting colors for the transparency

Question 5

Posters

Answer 5

-Use the title on the poster to draw the attention of the reader
-The poster must be designed to be attractive and eye-catching
-Include a few words on the poster
-Use contrasting colors on the poster

Question 6

Handouts

Answer 6

-The handouts must complement the presentation using summarized notes
-Prepare a cover page with the title and details of the presenter
-The handout must include info like definitions/tables/illustrations
-Limit the content of the handout to 2-4 pages

Question 7

Discuss factors that a presenter must consider when preparing a presentation

Answer 7

-Be clear about the purpose of the presentation
-Include visual aids that will enhance the presentation
-Include simple language in your presentation
-Be familiar with the background of your audience, so that your presentation speaks to their area of interest

Question 8

Explain the reasons why business presentations must be in a written format

Answer 8

-Written business presentations provide the organization with an opportunity to promote the corporate image of the organization
-The content of a written business presentation is adaptable and could easily be amended
-New/recent info could easily be added to the presentation
-Stakeholders/audience can interact with the business presentation after the presentation.

Question 9

State types of written information

Answer 9

Business Reports
- A formal written report issued to bus. stakeholders consisting of a detailed overview of the status of the organization
Business Plans
-is a formal written document containing the goals of a bus., the methods for attaining those goals, and the timeframe for the achievement of the goals
Informational Reports
-provide stakeholders with data/info relating to certain events, and doesn’t include any additional inputs.
Research reports
-are documents that outline the processes, data, and findings of a systematic investigation

Question 10

Outline steps in report writing

Answer 10

1) Decide on terms of reference
2) Conduct research
3) Write an outline
4) Write the first draft
5) Analyze data and record findings
6) Recommend a course of action
7) Edit and distribute

Question 11

Analyze a business report and recommend areas for improvement

Answer 11

-Determine whether the correct terms of reference were included in the report
-Infuse feedback from the audience/stakeholders in the next business report
-Consider whether the recommendations were aligned with the findings
-Ensure that the outline of the business report includes all the sections of the business report

Question 12

Outline factors that must be considered when composing a flyer

Answer 12

-Decide on the main theme of the flyer
-Limit the number of words on the flyer
-Provide info about products/services
-Insert contact details of the business

Question 13

Explain how to respond to questions about work and presentation and handle feedback after a presentation

Answer 13

-Listen to each question carefully and ensure that you interpret the question correctly
-Restate the question for the understanding if you are uncertain about the question
-Remain polite/courteous/professional when responding to questions
-Refrain from becoming involved in a debate/argument with the person/s posing the questions