Business Planning Flashcards

1
Q

What is a SWOT analysis?

A

A SWOT analysis can be used to analyse the internal strengths and weaknesses and external threats and opportunities of a company.

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2
Q

What is the purpose of a SWOT analysis?

A

To exploit strengths and opportunities and mitigate weaknesses and threats.

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3
Q

What is a PEST analysis?

A

A structured method of analysing the key factors influencing market conditions.

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4
Q

What factors are included in a PEST analysis?

A
  • Political influences
  • Economical influences
  • Socio-demographical influences
  • Technological influences
  • Environmental influences
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5
Q

What are Porter’s five forces?

A

They are used to analyse the competitiveness of an industry and the barriers to entry.

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6
Q

What factors typically include in Porter’s five forces?

A
  • Threat of substitute products
  • Threat of new entrants
  • Bargaining power of suppliers
  • Bargaining power of customers
  • Rivalry amongst existing firms
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7
Q

How do companies write a business plan?

A

They undertake an analysis of the market and industry to identify business opportunities and critical success factors.

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8
Q

What should companies focus on when writing a business plan?

A

Developing their competences in the critical success factors.

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9
Q

What is a Client Account Planning session?

A

A review of current workload, resources & fees, and identification of key client personnel.

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10
Q

What does a Business Plan include?

A

A formal statement of the business’s goals with reasons why they are thought to be attainable and the plan for reaching the goals.

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11
Q

What is contained within an appointment document?

A
  • Clarification of the work scope
  • Agreed fee bid
  • Firms terms of business
  • Any agreed amendments to the firms’ terms of business
  • Contact Details
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12
Q

Does your firm produce an annual account?

A

Yes, it produces a statement of turnover, gross profit & net profit.

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13
Q

What must be submitted to Companies House?

A

A statement of turnover, gross profit & net profit in accordance with the Companies Act.

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14
Q

Would you be able to interpret & understand an annual account?

A

At a high level, but I would seek further advice from a Chartered Accountant if necessary.

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15
Q

What are your firms Terms of Business?

A

Together with the Engagement Letter, the T&C’s will form the contract between our Firm and the Client.

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16
Q

What do the firms Terms of Business include?

A
  • General Obligations to the client
  • Client’s General Obligations
  • Additional Service terms
  • Liability terms
  • Payment terms
  • Termination and Suspension terms
  • Force Majeure terms
  • Intellectual Property Rights
  • Assignment and Subcontracting terms
  • Formal communication requirements
  • Problems and Complaints handling procedures
17
Q

What is the vision of your firms business plan?

A

To create, enhance and sustain the world’s built, natural and social environments.

18
Q

What are example goals in a business plan?

A
  • Strong financial performance
  • Diversification
  • To become the Global Industry leader
  • To increase to a targeted percentage of market share
  • Expansion into new territories
  • £X Turnover with % net profitability
  • Growth within certain sectors
19
Q

How do you contribute to your company’s goals?

A
  • Focus on safety
  • Maintain excellence in my work
  • Sharing knowledge within integrated teams
  • Keeping up with new technologies
  • Upskilling new and junior team members
20
Q

How can an up to date business plan help an organisation?

A
  • Support gaining additional investment
  • Gain new instructions from clients
  • Focus on key priorities
  • Respond to change
  • Budgeting purposes
  • Support recovery from Covid-19
  • Facilitate setting of targets for staff