Business Objectives Flashcards
Make a Profit
Generating more expenses than revenue.
- Lower expenses and maximise revenue
- Profits can be reinvested, growing business
Increase Market Share
In order to become more competitive within the industry
- Increase in sales (however, doesn’t always result in an increase in market share)
Meet Shareholder Expectations
They invest into the business to raise profits, hence they are expected to receive dividends
Fulfil a Market Need
Providing goods and services which meet the desires of a group of customers
- Develope customer loyalty
- ‘Creates more revenue’
Improve Efficiency
- Must have productivity
- Maximise time, money, effort, employees, resources
- Producing something without wasting resources
Improve Effectiveness
A business must continuously set targets to achieve to be competitive
Can also be small things:
- Employee performance