Business II Flashcards
How are businesses successful ?
They are knowledgeable about their customers and their competitors
How do business gain knowledge?
By conducting market research: the act of exploring what customers want and whether they will support a product
Why do some businesses in ag dont succeed?
Due to inherent risk in this sector
- unpredictable weather
- long production cycles
- unsafe food practices incidences
- pest outbreaks
- seasonality of food availability
Why is market research conducted?
To analyze the buying habits of the population and use that information to guide successful business decisions
What are the 3 specific goals of market research?
Market needs
Political correctness
Costs of production
In market research, what does political correctness entail?
Marketers need to account for double entendres, misreading, misspellings, language translations, and offensive language
-can affect sales of great product
What is cost of production?
Market research can also help estimate the cost of production and how much the business can charge for their product.
When looking at cost of production, what are the 2 things owners are looking at?
Fixed costs:
- Equipment
- Real estate
Operating costs:
- Insurance
- Feed
- Fuel
- Chemicals
- Repairs
- Labour
*based on these they set their price
What are new businesses responsible for understanding?
Relevant policies, and existing businesses stay current with all changes that affect them.
By conducting policy research, these businesses can make informed decisions
What happens if a business has already done something you’d like to get into, what can you learn from this?
New and existing businesses can research guides to learn what is involved in the production of their product
-learning best practices can save a business time, money, and frustration.
What do laws and regulations across all sectors encompass?
Safety Training Labour Taxes Liability Environment
What do business have the option to join?
To become a member of organizations that share their interests
-organizations help keep them up to date with changes that affect the business and advocate for the sector’s well-being through government and public relations.
Why would a business become certified?
to help set them apart from their competition
What is a risk?
the chance that business will lose income, so risk is inevitable in the agriculture and food supply chain.
What are the 4 main risks that farmers can experience?
Weather
Price
Health
Biological