BMTs Flashcards
what are the different sections of hofstede’s cultural dimensions?
- individualism vs. collectivism
- power distance
- long-termism vs. short-termism
- masculinity vs. femininity
- uncertainty avoidance
- indulgence vs. self-restraint
what is an ansoff matrix
a strategic tool through which businesses can analyse and plan business growth strategies through product and market development
what are the axis and sections of an ansoff matrix
axis:
* new market
* existing market
* existing product
* new product
sections:
* market development
* market penetration
* product development
* diversification
pros/cons of hofstedes cultural dimensions
pros
* simple - easy to understand
* can support in choice of centralisation or decentralisation
* can support with deciding heirarchies
* can be used to support employee training
cons
* there are other factors that are not considered
* very stereotypical - research was done decades ago (times have changed)
what is included in descriptive statistics?
- median
- mode
- mean
- quartiles (IQR)
- standard deviation
- bar graphs
- pie charts
- infographics
