*BLUE OCEAN LEADERSHIP*

Question 1

General

Answer 1

• Emerged from Red Ocean Marketing
• Start point: Huge gap between followers potential and realized talent/energy
  
  • followers are unsatisfied with leader and have more potential than demanded
• Challenge for leader:
  
  • Evaluate potential to help followers realize talents and give them energy for tasks
• New Definition of Leadership:
  
  • Leadership can be tought of as a service! Employees in an organization can buy it or not, they are like customers of the leader

Question 2

4 Key Differences to conventional approaches

Answer 2

1. Strong focused on acts and activites

• ​leaders need to boost up team’s motivation and business reults

​​2. Closely connected to market realities

• ​focus on the people who are facing market realities
• (“people on the front”)

3. Distributes Leadership across all management levels

• calls for leader profiles that are tailored to levels’ very different task and environments

4. Pursue high impact leadership acts and activities on low cost

Question 3

4 Execution Principles (Feature of the process)

Answer 3

1. Approach that fosters engagement / *Engagement*

• ​concrete visual framework in which followers can discuss targets for leader (benchmark)

2. Explanatory elements / *Explanation*

• ​content of Canvas, as-is, to-be, etc.

3. Expectations are clear / *Expectations clarity*

• transparent process that brings out “to-be Canvasses”
• (more transparency & clarity)

4. Transformational process

• You don’t need transformation of personality, only change in way of doing the task

Question 4

Blue Ocean Leadership Tool

Leadership canvasses

Answer 4

• Analytical visual tool that shows how managers at each level invest time/effort as perceived by their subordinates
• Process takes a couple weeks
  
  • followers present as-is and to-be canvasses on a meeting
• Democratic process
  
  • ​Majority wins!
• Leaders need to serve customers and not just work in own interest to get promotions

Question 5

Blue Ocean Leadership Tool

Blue Ocean Leadership Grid

Answer 5

1. Eliminate
2. Reduce
3. Raise
4. Create

Question 6

Steps Of Blue Ocean Leadership

Answer 6

1. See your leadership reality

• defining leadership-canvasses (charts)
  
  • ​analytic visuals that show how managers invest their time

2. Develop alternative leadership profiles
   * teams explore now what effective leadership profiles look like at each of the three levels
3. Select “to-be” leadership profiles

–> gives concrete visual framework

Question 7

From Blue Ocean Strategy to Blue Ocean Leadership

Answer 7

The same way that blue oceans create new markets…

• Blue Ocean Leadership unleashes oceans of untapped talend and energy of employees

Question 8

Blue Ocean Leadership Tool

Leadership canvasses

Answer 8