Beer Flashcards
How much of Canadian alcohol sales are beer? What about wine?
Beer makes up 45% of sales while wine accounts for 30%.
Who began the first brewery in Canada? When?
Jean Talon, Count of Orsainville, imported hops to set up the first brewery in “New France” (Canada) in 1688.
When did John Molson begin his beer company? Where?
In Montreal (1786).
When did Alexander Keith begin his beer company? Where?
In Halifax (1820).
When did Jon Sleeman begin his beer company? Where?
In Guelph (1834).
When did Thomas Carling begin his beer company? Where?
In London, Ontario (1840).
When did John Labatt begin his beer company? Where?
In London, Ontario (1847).
When did Susannah Oland begin her beer company? Where?
In Halifax (1867).
When was the Moosehead beer company created? Where?
In St. John (1867).
When did Eugene O’Keefe begin his beer company? Where?
In Toronto (1891).
Of the 8 original Canadian brewing companies, which are still independently Canadian?
Only the Moosehead breweries.
How did Canadian beer tastes shift in the mid 19th century because of Czech and German immigrants?
Historically, Canadians drank ales and stouts. These immigrants popularized lager, which became the beer of choice for working Canadians.
How did Carling respond to the shift in Canadian beer preference from ales and stouts to lagers?
Created a “black label” lager, which had slightly higher alcohol content and was cheaper. This became very popular both in Canada and overseas.
When was the prohibition in BC? How about in PEI for comparison?
In BC, prohibition lasted from 1917-1921, while in PEI alcohol was prohibited from 1901-1948!
How did the prohibition affect Canadian breweries?
Bankrupted breweries who didn’t have enough capital to wait out the prohibition.
