bandura 1965 Flashcards
what was the study looking at?
the impacts of consequences and vicarious reinforcement on imitation
children who are rewarded will have highest imitation
what was the sample?
33 boys 33 girls
what age were the sample?
42-71 months
who served as role models?
2 adult males
who was the experimenter?
1 female
what was the general method?
ppt brought into a semi darkened room
experimenter said they had business to attend to so left the room
ppt seated in front of tv and watched a five minute film
how as the model viewed?
on a film
how long was the film
5 minutes
why did the experimenter leave?
had business to attend to
what happened in the film?
model walked up to bobo doll ordered it to go away
gave four modelled aggressive responses
including punching it in the nose and saying pow
repeated twice
how many modelled responses were there in the film?
4
who may times was the film routine repeated?
twice
what happened in the rewards condition?
second adult appeared with sweets and drinks
gave positive reinforcement
‘strong champion’
drinks 7up
what was said in the reward condition?
strong champion
what drinks were in the rewards condition?
7up
