Bandura - 1961 Flashcards
What is the background to Bandura?
Social learning theory & operant conditioning
What is Bandura’s aim?
to demonstrate that learning can occur through mere observation of a model and that imitation of learned behaviour can occur in the absence of that model
What are the hypotheses?
1- children shown aggressive role models will show significantly more aggressive acts
2- children shown non-aggressive role models will show significantly less aggressive behaviour
3- boys will show significantly more imitative aggression than girls
4- children will imitate same sex models to a greater degree
What is the sample?
- 72 children
- 36 boys & 36 girls
- 3-5 years old
- from a nursery school in Stanford California
What are the strengths of the sample?
- not small = more representative and generalisable
- no gender bias - equal number of boys and girls
What are the weaknesses of the sample?
- culture bias = ethnocentric - lack pop validity
What sampling technique was used?
opportunity
Why is this an opportunity sample?
the children were already available in the nursery
What are the strengths of an opportunity sample?
- easy to obtain
- no researcher bias
What are the weaknesses of an opportunity sample?
- culture bias - same type of people in one place
What is the method?
laboratory experiment
What makes this study a lab experiment?
- 3 IVs
- controlled setting set up for the purpose of the study
- specific toys
What are the strengths of a lab experiment?
- high control over extraneous variables = easier to establish causality
- standardisation = internal validity
How were EVs controlled?
standardised procedure - having the same toys available for the children
What are the weaknesses of a lab experiment?
- lacks ecological validity
- unusual situation = demand characteristics more likely