Audiences: Fandom - Jenkins Flashcards
Jenkins groups fan fiction output using the following categories
- Recontextualisations - filling in missing scenes
- Expanded series timelines
- Refocalisations: repositioning a minor character as central protagonists
- Moral realignments
- Universe crossovers
- Eroticisation
The digital revolution has impacted on fandom in the following wats:
- Digiral technologies have given fans a new range of tools to express their voice
- Digital networking has enabled an ever widening diversity of professional media to have fan followings
- Fan engagement ca be realised in real time
The following audience producer convergence strategies are deployed by contemporary media products
- Transmedia storytelling: when they are relayed across multiple platforms
- Promotial preview material release: Products exploit fan power by releasing promotional material through fan networks
- Twitter hashtags
What did Negroponte say
He welcomed the digital revolution with open arms.
Digital technology, will be a natural force drawing people into greater world harmony.
We will socialise in digital neighbourhoods in which physical space will be irrelevant.
Negoropontes optimism regarding digital rechnology can be grouped into which arguments
- Personalisarion: he internet will enable us to consume media/ information that is tailored to our needs and desires
- Democratisation: Because no one is in charge of the internet, it is immune from the abuses of large-scale organisations, governments or powerful multinational companies. The internet is a space in which every voice can be heard
- Miniturasation: The internet will make the world a smaller place
Cyber utopia
New technologies both democratise and miniaturise the world in that they provide ordinary audiences with the means to participate in wider social discussions. Participatory culture gives us all a voice
What excites Jenkins the most about participatory culture
It’s value as an identity enabler.
The online fanfictions written in response to traditional media products give voice to an audience’s desires and needs.
Peer-to peer videos fill the gaps that professionally produced media products cannot or will not occupy
Audience-producer convergence
The coming together of media producers and audiences, principally through digital communications
Cyber dystopian
The belief that digital technologies have an adverse effect on society
Cyber Utopianism
The belief that digital media can and is creating positive social change
Media democratisation
Placing media power in the hands of ordinary audience members
Fan labour
The work, often free of charge, executed by fans and audiences to distribute or construct media for larger companies
Participatory culture
The use of DIY media by audiences - usually to effect change or to share information. Participatory culture is not devised for commercial purposes
Textual poaching
Appropriating media products for purposes that were not originally intended
Transmedia storytelling
Using multiple media platforms to tell stories
Web 2.0
The commercial activities of the web
