Attitudes, Beliefs, and Consistency Chapter 7 MCQ Flashcards
Beliefs
pieces of information about something; facts or opinions
Attitudes
global evaluations toward some object or issue
Dual attitudes
different evaluations of the same attitude object, implicit versus explicit
Implicit attitudes
Automatic and nonconscious evaluative responses
Explicit attitudes
Controlled and conscious evaluative responses
Stigma
an attribute that is perceived by others as broadly negative
Mere exposure effect
the tendency for people to come to like things simply because they see or encounter them repeatedly
Classical conditioning
a type of learning in which, through repeated pairings, a neutral simulus comes to evoke a conditioned response
Unconditioned simulus
a stimulus (e.g. meat powder) that naturally evokes a particular response (salvation)
Unconditioned response
a naturally occuring response (e.g. salvation)
Neutral stimulus
a stimulus (e.g. Pavlovs bell) that initially evokes no response
Conditioned stimulus
a neutral stimulus that, through repeated pairings with an unconditioned stimulus, comes to evoke a conditioned response
Conditioned response
a response that, through repeated pairings, is evoked by a formerly neatral stimulus
Operant conditioning (instrumental conditioning)
a type of learning in which people are more likely to repeat behaviours that have been rewarded and less likely to repeat behaviours that have been punished
Social learning (observational learning, imitation, vicarious learning)
a type of learning in which people are more likely to imitate behaviours if they have seen others rewarded for performing them, and less likely to imitate behaviours if they have seen others punished for performing them