Attitudes

Question 1

Define attitude

Answer 1

A complex mix of feelings, beliefs and values that predisposes somebody to behave towards something or someone in a certain way (attitude object)

Question 2

Define prejudice

Answer 2

An opinion or judgement on someone based on irrational, incomplete or inaccurate stereotypical views

Question 3

Describe the triadic model

Answer 3

Cognitive component- what we know and believe about the attitude object. E.g fitness training keeps me fit

Affective component -how we feel about the attitude object. E.g I enjoy training

Behavioural component- how we behave towards the attitude object. E.g I attend training

Question 4

Explain cognitive dissonance

Answer 4

• Tension resulting from having contradictory thoughts/beliefs about something
• Individual is motivated to reduce the discomfort by changing their attitude
• Each 3 components must be consistent with each other

Question 5

Explain persuasive communication

Answer 5

-Someone such as a coach gives a message to a performer to attempt to change their attitude

Factors which effect the success:
The persuaders status, popularity, credibility, background

The accuracy of the message and how well strutted it is

How ready the receiver is and how strongly held the current message is