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Advanced Social Psychology > Attitudes > Flashcards

Attitudes Flashcards

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1
Q

What are attitudes?

A

motivating forces, enduring in nature and evaluative

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2
Q

Fishbein and Ajzen (1975) defined attitudes as…

A

‘a learned disposition to respond in a consistently favourable or unfavourable manner with respect to a given object’

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3
Q

What are Katz (196) and Shavitt’s (1989) four functions of attitudes?

A

utilitarian
knowledge
ego-defense
value expressive

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4
Q

What is the utilitarian function?

A

attitudes guide us to our goals

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5
Q

What is the knowledge function?

A

attitudes help us summarise information

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6
Q

What is the expressive function?

A

attitudes help express a suitable social image

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7
Q

What is the ego-defensive function?

A

attitudes help cope with intolerable thoughts

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8
Q

What did LaPierre (1934) find visiting 250 establishments with a Chinese couple?

A

118 said would refuse them despite no one actually doing so

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9
Q

Wicker (1969) concluded after the LaPierre (1934) study…

A

it’s very unlikely that attitudes will be related to behaviours

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10
Q

Schuman and Johnson (1976) concluded after the LaPierre study…

A

few studies find significant relationships

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11
Q

Determinants of the strength of attitude-behaviour relationships…

A 
specificity
time
self awareness
attitude accessibility
attitude strength
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12
Q

Specificity means…

A

we can expect good attitude-behaviour correlations when they’re at the same level of generality

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13
Q

What was found looking at time?

A

Shorter times between attitude measurement and behaviour measurement lead to strong correlations

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14
Q

What did Snyder and Monson (1975) say about self-monitoring?

A

low self-monitoring leads to low concern for appropriateness of actions

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15
Q

How did Fazio (1990) describe an accessible attitude?

A

easy to locate in memory
automatically conscious
node in associative network

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16
Q

What did Fazio (1978) find with direct experience and accessibility?

A 
low = -0.03
medium = -.36
high = 0.42
17
Q

Consequences of a strong attitude are…

A

stable over time
predictive of behaviour
low pliability
impacts on information processing

18
Q

Who proposed the TPB?

A

Ajzen, 1985

19
Q

Support for TPB…

A

strong correlational support

moderate experimental support

20
Q

What’s the relationship between PBC and actual control?

A

PBC impacts on behaviour to the extent that perceived control matches actual control

21
Q

What’s the summative model of attitudes?

A

Sigma b(ehavioural belief) . e(valuation of outcome)

22
Q

How do we change behaviour using the TPB?

A

1- determine salient beliefs
2- determine which beliefs different intenders/non-intenders
3- design interventions

Advanced Social Psychology (7 decks)

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