Attitude Change Flashcards
What is attitude change?
“To induce a person to believe something; to lead to accept a statement, doctrine, fact, etc.; to win to a belief or assurance”
What’s Festinger (1957) cognitive dissonance theory?
what is the consequence of having to act more in accordance with social roles than own attitudes?
What are the steps in dissonance-induced attitude change?
1- perceive negative consequences and so lacks justification
2- freedom of choice
3- must have investment in action
What are the dual process models of persuasion?
Heuristic-systematic model
elaboration-likelihood model
What do the dual process models assume?
there are two distinct ways to change attitude
What are the two ways to change attitude?
central or systematic (when willing)
peripheral or heuristic (when unwilling)
According to the Elaboration Likelihood Model, what is elaboration?
Issue relevant thinking
What are the elements of Petty and Cacioppo’s, 1986 thought listing task? (ELM)
how many thoughts?
how many issue-relevant?
how many positive?
What are the seven propositions of ELM?
underlying motivation variations in elaboration three methods of influence objective elaboration biased elaboration trade-off between two processes consequences of elaboration
What is proposition number 1? ELM
Underlying motivation to hold correct attitudes
What is proposition number 2?
Variations in elaboration, influenced by;
motivational factors and ability factors
What is proposition number 7?
Consequences of elaboration
What’s the heuristic-systematic model?
Says people can process info. one of two ways, heuristically or systematically
What are Chaiken’s (1987) characteristics of heuristics?
applicable
accessible
reliable
What is Martin and Hewstone’s (2003) Dual process model?
How majorities and minorities change attitudes in different ways
