Attitude Flashcards
How does personality influence attitude
Attitude is formed by your genes (trait theory) and/or is influenced by environmental factors (social learning theory) - i.e. Interactionists theory
Explain attitude prejudice
Research tends to focus on negative prejudice, discouraging participation, however it can be positive, often known as favouritism, encouraging participation
Definition of attitude
Model of behaviour that is thought to be the typical response of an individual
Attitude is temporary and can change
What are the components of attitude
Triadic model:
Cognitive -belief and knowledge
Affective-emotion element
Behavioural-action/response
Example of the components of attitude
Aim of running 3 times a week:
Cognitive-exercise is good for you
Affective-love/hate running
Behavioural-do/don’t do it
What are the origins of attitude
Media-sensationalised attitudes Positive reinforcement Peers Socialisation-parents Culture-rugby Union=southern public schools boys, rugby league=northern working class
What are the two theories in relation to changing attitudes
Persuasive communication theory
Cognitive dissonance theory
Explain persuasive communication theory with a sporting example (changes of attitude)
Persuader-changes someone’s mind e.g.role model, same gender (persuading referee to send someone off)
Situation-additional people to aid persuader (other players shouting at the referee)
Message-what the persuader is trying to change (send the player off)
Recipient-willing to take on change (referee)
What is cognitive dissonance theory (changes of attitude)
A mismatch in the triadic model will cause a dissonance (imbalance) in the mind of the person being persuaded due to the introduction of new information affecting the cognitive (belief) or effective (emotional) component. The only way to reduce this imbalance is to change their behaviour
Example of cognitive dissonance theory (changes of attitude)
By producing a new/positive experience, the affective component can be modified e.g. Someone who has a negative experience through excessive physical contract in rugby may enjoy the indoor ‘tag’ rugby
What are the components of attitude
Triadic model:
Cognitive -belief and knowledge
Affective-emotion element
Behavioural-action/response
Example of the components of attitude
Aim of running 3 times a week:
Cognitive-exercise is good for you
Affective-love/hate running
Behavioural-do/don’t do it
What are the origins of attitude
Media-sensationalised attitudes Positive reinforcement Peers Socialisation-parents Culture-rugby Union=southern public schools boys, rugby league=northern working class
What are the two theories in relation to changing attitudes
Persuasive communication theory
Cognitive dissonance theory
Explain persuasive communication theory with a sporting example (changes of attitude)
Persuader-changes someone’s mind e.g.role model, same gender (persuading referee to send someone off)
Situation-additional people to aid persuader (other players shouting at the referee)
Message-what the persuader is trying to change (send the player off)
Recipient-willing to take on change (referee)
