Assessing the success of rebranding schemes

Question 1

Why were the Manchester docks in need of regeneration?

Answer 1

Containerisation and global shift eventually resulted in the closure of the Manchester docks in 1982.

Question 2

What was done to the Manchester docks?

Answer 2

In 1984, Salford city council purchased the land and in 1985 proposed the Salford Quays Development Plan.

This involved:
-The creation of the Lowry Theatre and Galleries
- Construction of the Metrolink train/light rail system which connected Salford to the rest of Manchester
-Replica cranes built as well as the dock office to allude to the area’s industrial past
- Development of media city (which BBC relocated to in 2011)
- Construction of the Imperial War Museum North
- Implementation of cycle lanes (improved sustainability
- Student accommodation is provided in True Salford.

Question 3

Outcomes of the Salford Quays development

Answer 3

1. Population increased from 233,900 to 269,900 between 2011 and 2021
2. Number of people aged 23 - 34 (young people) increased by 12,700 between 2011 and 2021. This is beneficial as young people are more likely to spend disposable income in the local economy.
3. Unemployment rates dell from 4.8% to 3.6% between 2011 to 2021
4. The percentage of people reporting very good health increased from 41.7% to 45.1% and the percentage of people reporting very bad health decreased from 2.1% to 1.7% between 2011 and 2021
5. Higher per cent of dissolved oxygen and lower per cent of dissolved solids in the water

Question 3

What has made the development of Salford Quays controversial?

Answer 3

It is likely that the influx of young professionals who are attracted to the area due to the student accommodation as well as jobs in media may cause gentrification. This may result in lower-income residents being priced out to accommodate more younger people.

Question 4

Why was The North Antrim Coast in need of rebranding?

Answer 4

The area was known for the Troubles Conflict which resulted in the death of over 3000 people. It officially ended in 1998 under the Good Friday agreement but it was important to shift the perception of the area.

Question 5

What was done on the North Antrim Coast?

Answer 5

1. In July 2012, the Giant’s Causeway visitor centre was built, this cost £18.5 million and attracts 1 million visitors per year.
2. Causeway walking routes. Causeway viewing platform at Magheracross.
3. Development of the A2 road and other coastal Causeway roads to improve accessibility to tourist attractions.
4. Development of golf courses.

Question 6

Impacts of rebranding on the North Antrim Coast?

Answer 6

1. Unemployment fell from 6 to 3% between 2011 and 2021
2. 4.4% decrease in young people between 2011 and 2021
3. A decrease in the number of people recording good health from 33% to 29% and increase in the number of people reporting bad health from 1% to 2% - likely due to the shifting demographic of the area with more old people.