AOS 2 CHP 9 - Psychological factors of visual and gustatory perception

Question 1

3 psychological factors of visual perception

Answer 1

gestalt principles
perceptual constancies
perceptual set

Question 2

What is a perceptual set?

4 factors which influence our perceptual set?

Answer 2

tendency to view things in a certain way due to a readiness to receive certain stimuli.

past experience, memory, motivation, context.

Question 3

What are perceptual constancies?

What are the 4 types of perceptual constancies?

Answer 3

perceive a visual stimulus as remaining constant even though the visual information sent to the brain about the object shows it as constantly changing in shape, size, brightness and orientation.

size, shape, orientation, and brightness constancy.

Question 4

VISION

What are the 4 gestalt principles?

What are the principles for?

Answer 4

proximity principle
similarity principle
firgure-ground principle
closure principle

explain how we interpret visual information most efficiently by grouping individual elements together to perceive a whole object

Question 5

3 psychological factors of gustatory perception

Answer 5

perceptual set
emotional state
product packaging

Question 6

TASTE

What is emotional state?

Answer 6

reaction to tastes is closely related to our past experiences with them.

Question 7

TASTE

What is product packaging?

Answer 7

Both branding and packaging can trigger our perceptual sets and emotions, thereby influencing how we perceive a product’s taste

Question 8

What is the biopsychosocial model?

Answer 8

interdisciplinary model that looks at the interconnection between biology, psychology and social factors.