AOS 2 CHP 9 - Processing sensory information (topdown bottomup)

Question 1

What is top-down processing?

Positive?

Negative?

Answer 1

processing influenced by our schema (experiences) and perceptual set.

time efficient.

can be inaccurate.

Question 2

How is top-down processing applied to visual perception?

Answer 2

we draw on our experience and expectations to shape our perceptions.

Question 3

How is top-down processing applied to gustatory perception?

(2 points)

Answer 3

Influenced by familiarity with foods smell and taste

how our body has reacted to it in the past

Question 4

What is bottom-up processing?

Positive?

Negative?

Answer 4

processing influenced by salient stimuli in the environment.

usually highly accurate.

takes longer.

Question 5

How is bottom-up processing applied to visual information?

Answer 5

we draw on salient sensory data to shape our perceptions.

Question 6

How is bottom-up processing applied to gustatory perception?

Answer 6

use sense of smell and taste to form our perceptions.

Question 7

Similarities between top-down and bottom-up processing?

Answer 7

both are ways to perceive the world.

both are automatic and unconscious.