AO3 Research Methods

Question 1

Impact of demand characteristics

Answer 1

• Ppts may act unattractive during experiment
• Reduces the validity of findings

Question 2

Strengths of lab experiment

Answer 2

• High control of extraneous and confounding variables
• Replicable

Question 3

Limitations of lab experiments

Answer 3

• Lack generalisability
• Demand characteristics
• Low external validity due to mundane realism (does not accurately represent real life experiences)

Question 4

Strengths of field experiment

Answer 4

• High external validity
• High mundane realism
  Natural, everyday setting

Question 5

Limitations of field experiment

Answer 5

• Less control of extraneous & confounding variables
• Ethical issues - consent, privacy (ppts don’t know they are taking part)

Question 6

Strengths of Quasi

Answer 6

• often carried out in controlled conditions