Andrade (evaluation) Flashcards
1
Q
Strengths- Reliability
A
- Standardised instructions
- Stanardised phone call
- Operationalisation of dooling
2
Q
What standaridised instructions were given?
A
- I am going to play you a tape
- The tape is rather dull but thats okay because I don’t wan’t you to remeber any of it
- Just write down the names of people who will def/ probally be comming to the party
3
Q
Why were standadised instructions given?
A
- Eliminating variability in how tasks are performed or understood.
- Thus minimizing** potential differences **in responses
4
Q
What were the examples of counterbalancing in the procedure?
A
- Half of the ppts in each condition
- Asked to recall the names of party-goers then names of places mentioned
- The other half did the opposite
5
Q
Why was counterbalancing used?
A
- Help control for order effects (practice effects)
- Ppts did not get better/ worse in moniteering the telephone message
6
Q
The procedure was adminsitered in a quiet room why is this important?
A
- Minimises external distractions
- That could interfere with ppts concentration/ task performance
- Increases reliability
- Important they are assesed under comparable conditions
7
Q
Strength-High in internal validity
A
- Counterbalancing
- Quiet room
- Recruitment
8
Q
How was the phone call standardised?
A
- Recorded in the same monotonous voice
- 2.5 minutes
- 227 WPM
9
Q
Why was the standardisation of the phone call important?
A
- Ensures ppts are all equally likely to be bored thus daydream
- Controls for any attension drawing aspect (aiding memory)
- Facilitates easier replication of the study
10
Q
How was doodling operationalised?
A
- Standardised by using the doodling sheets
- Shading of shapes on the doodling sheets
11
Q
Why was this operationalisation of doodling important?
A
- Controls for ppts putting effort in the doodling
- Ensures different researchers/same researchers at diff times interpret and measure the varibles in the same way
- Minimises measurement error
12
Q
How were ppts recuited?
A
- Asked to join the study after immideatley partcipating in another study
13
Q
Why is the way ppts were recruited into the study important?
A
- Enhances boredom
- All equally likely to be bored thus daydream
14
Q
What quantitative data was collected in the study?
A
- Number of names and places recalled
- This is an objective record of memory.
15
Q
Strength- Use of standard deviation and mean
A
