Analytics Academy Certification - Markets & Analytics Flashcards
using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms, Mobile Applications, Online point-of-sales systems
To collect data using Google Analytics, which steps must be completed?
Create an Analytics account, Add Analytics tracking code to each webpage
The analytics tracking code can collect which of the following?
Language the browser is set to, type of browser, device and operating system
When will Google Analytics end a session by default?
when a user is inactive on your site for 30 minutes or more, or closes a browser window
Once Google Analytics processes data, it’s stored in a database where it can’t be modified. (true or false)
true
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
Account > Property > View
A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
property & view
To locate a property’s Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Info > Tracking Code
to use Analytics to collect website data, what must be added to the website page HTML?
google analytics tracking code
where should the analytics tracking code be placed in the HTML of a webpage to collect data?
immediately after the opening <head> tag of your website
When a new view is created, what data will be included?
Data from after the view was created
a deleted view can be recovered by account administrators within how many days?
35
what are the options for filtering data in google analytics?
Exclude data from a view, include data in a view, modify how data appears in your reports
why is it important to keep one unfiltered view when using filters with google analytics?
to ensure you can always access the original data
in which order does google analytics filter data?
the order in which the filters are applied
when a filter is applied to a view, what data is affected?
data from before the filter was created
what feature would be used to compare two data ranges in a report?
date range comparison
what does the “users” metric measure?
users that had at least one session on your site in the given date range
what is “bounce rate” in google analytics?
the percentage of visits when a user landed on your website and exited without any interactions
what is a “dimension” in google analytics?
an attribute of a data set that can be organized for better analysis.
what is a “metric” in google analytics?
the number in a data set often paired with dimensions
what is a “secondary dimension” in google analytics?
an additional dimension you can add to a report for more specific analysis
which google analytics visualization compares report data to the website average?
comparison view
how can the amount of data in a sampled google analytics report be increased?
choose “greater precision” in the sampling pulldown menu
when selecting “share template link” in the dashboard, what will be shared?
dashboard only
when a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. (true or false)
true
what setting must be enabled to view data in demographics and interests reports?
advertising features
what report would best help identify potential browser issues with website traffic?
the browser and OS (operating system) report
what report shows what mobile devices were used to view a website?
the devices report under “mobile”
which traffic source dimensions does google analytics automatically capture for each user who comes to your site?
source, medium, campaign name
which “sources” are available in google analytics?
googlemerchandisestore.com, google, &(direct)
which “mediums” are available in google analytics?
organic, cpc, & referral (recommendation)
which “channels” are available in the default channels report?
Organic search, device, display, & direct
what report can show how particular sections of website content performed?
content drilldown
what report lists the website pages where users first arrived?
landing pages
what report should be used to check is users are leaving from important pages on your website?
exit pages report
which three tags does google analytics require for accurate campaign tracking?
medium, source, and campaign
which tags are standard google analytics campaign parameters?
utm_source, utm_medium, & utm_content
to quickly generate campaign tags, what tool should be used?
the URL builder
which formats may be used to add a custom campaign parameter to a URL?
www.googlemerchandisestore.com?/utm_campaign=fallsale, www.googlemerchandisestore.com?/utm_campaign=fall_sale
which are examples of goals in google analytics?
making a purchase, signing up for a newsletter, &submitting a contact information form
when creating a goal in google analytics, which are required?
goal name, goal type, & goal slot ID
if the google merchandise store sets up a URL goal of “/thankyou” and a match type of “begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
“/thankyou.html”, “/thankyou.php”, “/thankyou/receipt.php”
google ads lets users advertise on which properties?
google search & google display network
enabling auto-tagging does what?
adds google ads tags to campaign URLs
what google ads report in google analytics can show which bid adjustments resulted in higher conversions?
bid adjustments
metrics cannot be paired with dimensions of the same scope?
false
which of these criteria CANNOT be used to create a Custom Segment?
ad type
which of these does google analytics use to distinguish new and returning users?
all traffic
which of these does google analytics use to distinguish new and returning users?
all traffic
which reports show websites that traffic to your pages?
traffic source reports
filters let you include, exclude, or modify the data you collect in view
true
what feature would be used to collect how many times users downloaded a product catalog?
event tracking
when does the analytics tracking code send a pageview hit to google analytics?
every time a user loads a webpage with embedded tracking code
which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
assisted conversion
what feature can join offline business systems data with online data collected by google analytics?
data import
to recognize users across different devices, what is required for user ID?
sign-in that generates and sets unique IDs
What is not considered a default “medium” in google analytics?
