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tinsley's study sets > Analytics Academy Certification - Markets & Analytics > Flashcards

Analytics Academy Certification - Markets & Analytics Flashcards

1
Q

using tracking code, Google Analytics can report on data from which systems?

A

E-commerce platforms, Mobile Applications, Online point-of-sales systems

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2
Q

To collect data using Google Analytics, which steps must be completed?

A

Create an Analytics account, Add Analytics tracking code to each webpage

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3
Q

The analytics tracking code can collect which of the following?

A

Language the browser is set to, type of browser, device and operating system

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4
Q

When will Google Analytics end a session by default?

A

when a user is inactive on your site for 30 minutes or more, or closes a browser window

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5
Q

Once Google Analytics processes data, it’s stored in a database where it can’t be modified. (true or false)

A

true

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6
Q

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

A

Account > Property > View

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7
Q

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

A

property & view

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8
Q

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

A

Admin > Tracking Info > Tracking Code

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9
Q

to use Analytics to collect website data, what must be added to the website page HTML?

A

google analytics tracking code

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10
Q

where should the analytics tracking code be placed in the HTML of a webpage to collect data?

A

immediately after the opening <head> tag of your website

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11
Q

When a new view is created, what data will be included?

A

Data from after the view was created

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12
Q

a deleted view can be recovered by account administrators within how many days?

A

35

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13
Q

what are the options for filtering data in google analytics?

A

Exclude data from a view, include data in a view, modify how data appears in your reports

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14
Q

why is it important to keep one unfiltered view when using filters with google analytics?

A

to ensure you can always access the original data

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15
Q

in which order does google analytics filter data?

A

the order in which the filters are applied

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16
Q

when a filter is applied to a view, what data is affected?

A

data from before the filter was created

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17
Q

what feature would be used to compare two data ranges in a report?

A

date range comparison

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18
Q

what does the “users” metric measure?

A

users that had at least one session on your site in the given date range

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19
Q

what is “bounce rate” in google analytics?

A

the percentage of visits when a user landed on your website and exited without any interactions

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20
Q

what is a “dimension” in google analytics?

A

an attribute of a data set that can be organized for better analysis.

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21
Q

what is a “metric” in google analytics?

A

the number in a data set often paired with dimensions

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22
Q

what is a “secondary dimension” in google analytics?

A

an additional dimension you can add to a report for more specific analysis

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23
Q

which google analytics visualization compares report data to the website average?

A

comparison view

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24
Q

how can the amount of data in a sampled google analytics report be increased?

A

choose “greater precision” in the sampling pulldown menu

25
Q

when selecting “share template link” in the dashboard, what will be shared?

A

dashboard only

26
Q

when a dashboard is shared with a user, that user can edit the dashboard configuration as they see it. (true or false)

A

true

27
Q

what setting must be enabled to view data in demographics and interests reports?

A

advertising features

28
Q

what report would best help identify potential browser issues with website traffic?

A

the browser and OS (operating system) report

29
Q

what report shows what mobile devices were used to view a website?

A

the devices report under “mobile”

30
Q

which traffic source dimensions does google analytics automatically capture for each user who comes to your site?

A

source, medium, campaign name

31
Q

which “sources” are available in google analytics?

A

googlemerchandisestore.com, google, &(direct)

32
Q

which “mediums” are available in google analytics?

A

organic, cpc, & referral (recommendation)

33
Q

which “channels” are available in the default channels report?

A

Organic search, device, display, & direct

34
Q

what report can show how particular sections of website content performed?

A

content drilldown

35
Q

what report lists the website pages where users first arrived?

A

landing pages

36
Q

what report should be used to check is users are leaving from important pages on your website?

A

exit pages report

37
Q

which three tags does google analytics require for accurate campaign tracking?

A

medium, source, and campaign

38
Q

which tags are standard google analytics campaign parameters?

A

utm_source, utm_medium, & utm_content

39
Q

to quickly generate campaign tags, what tool should be used?

A

the URL builder

40
Q

which formats may be used to add a custom campaign parameter to a URL?

A

www.googlemerchandisestore.com?/utm_campaign=fallsale, www.googlemerchandisestore.com?/utm_campaign=fall_sale

41
Q

which are examples of goals in google analytics?

A

making a purchase, signing up for a newsletter, &submitting a contact information form

42
Q

when creating a goal in google analytics, which are required?

A

goal name, goal type, & goal slot ID

43
Q

if the google merchandise store sets up a URL goal of “/thankyou” and a match type of “begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

A

“/thankyou.html”, “/thankyou.php”, “/thankyou/receipt.php”

44
Q

google ads lets users advertise on which properties?

A

google search & google display network

45
Q

enabling auto-tagging does what?

A

adds google ads tags to campaign URLs

46
Q

what google ads report in google analytics can show which bid adjustments resulted in higher conversions?

A

bid adjustments

47
Q

metrics cannot be paired with dimensions of the same scope?

A

false

48
Q

which of these criteria CANNOT be used to create a Custom Segment?

A

ad type

49
Q

which of these does google analytics use to distinguish new and returning users?

A

all traffic

50
Q

which of these does google analytics use to distinguish new and returning users?

A

all traffic

51
Q

which reports show websites that traffic to your pages?

A

traffic source reports

52
Q

filters let you include, exclude, or modify the data you collect in view

A

true

53
Q

what feature would be used to collect how many times users downloaded a product catalog?

A

event tracking

54
Q

when does the analytics tracking code send a pageview hit to google analytics?

A

every time a user loads a webpage with embedded tracking code

55
Q

which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

A

assisted conversion

56
Q

what feature can join offline business systems data with online data collected by google analytics?

A

data import

57
Q

to recognize users across different devices, what is required for user ID?

A

sign-in that generates and sets unique IDs

58
Q

What is not considered a default “medium” in google analytics?

A

google

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