age representations

Question 1

childhood appearances

Answer 1

-cute
-modern
-devils
-accessories
-brave
-brilliant

Question 2

functionalist argument

Answer 2

society needs the media to support the process of socialization for children

Question 3

boundary maintenance

Answer 3

children are socially controlled and stick to the norms and values

Question 4

heintz-knowles (2002)

Answer 4

children are motivated by peer relationships, romance, community, school or religious based issues
- representations of children are positive
- 40% children engage in anti-social behavior (bullying)

Question 5

mcQueen (1998)

Answer 5

status of differnt ages is determined by economic circumstances - adults have more status

Question 6

strands of childrens television

Answer 6

1. commercial strand - children are targeted as consumers
2. public service - educational programs
3. adult strand - acknowledges children like adults

Question 7

youth representations

Answer 7

• targeted specifically for consumerism
• youthfulness is worshipped
• sociological problems are deflected onto the youth

Question 8

wayne (2006) - 2000+ news items

Answer 8

280 based on young peole
28% focused on celebrities
805 focused on youth as victims or perpetrators
1% featured on a young persons opinion

Question 9

elderly - landis (2002)

Answer 9

old people argue that the media is ageist
- grumpy
- burden
- mentally challenged

Question 10

mcqueen - stats representation

Answer 10

2.3% of the 11% of the 65+ population are represented in the media

Question 11

grey pound

Answer 11

the elderly have disposable income which the media exploit and benefit from

Question 12

lee et al

Answer 12

15% of adverts are aimed at the generation - they portray the elderly as a golden age