Age Inequality- Postmodernism Flashcards

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1
Q

What did Laczko and Phillipson research? What did it show?

A

They researched early retirement. It shown that the elderly faced inequality due to wealth, not aging itself.

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2
Q

What does ‘Grey Pound’ mean?

A

When advertisers focus on getting money from older generations.

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3
Q

Who discussed a fourth age filled with leisure-based pursuits?

A

Blaikie

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4
Q

Who discussed the use of technology & cosmetic surgery?

A

Powell & Biggs

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5
Q

What do Powell & Biggs discuss?

A
  • The use of new technology & cosmetic surgery allows some to continually re-create themselves.
  • While this may mean that age discrimination is just based on the ‘mask’, it is impossible to tell, as those who can afford to re-create themselves may suffer less ageism due to factors like wealth.
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6
Q

What did Priestley say about the mask of old age?

A
  • For him, aging was like someone had kidnapped him and made him old, yet behind his appearance he had the same thoughts as when he was younger.
  • These ideas are like wearing a mask. Such explanations suggest inequalities faced by the elderly are more to do with labelling than aging.
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7
Q

How is ageing experiences different for certain places in the world?

A
  • Some cultures say old age brings high status.
  • UK children have high status as families are child centred.
  • Shows inequalities could be due to expectations in society.
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8
Q

How can postmodernism be criticised?

A
  • Micro, meaning it ignores the disparity of experiences which are dependent on status, social characteristics, and wealth.
  • Highly positive when people may not have a positive experience due to discrimination, labelling, or exploitation.
  • Perhaps people are being exploited by capitalism through being unhappy with appearances.
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9
Q

What Postmodernist Sociologists discuss age in equality?

A
  • Laczko & Phillipson: ‘grey pound’
  • Blaikie: leisure based pursuits
  • Powell & Biggs: May recreate yourself
  • Priestley: wearing a mask
  • Featherstone & Hepworth: More positive media images
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10
Q

Who discussed trends that help blur boundaries of the life course?

A

Featherstone & Hepsworth

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11
Q

What do Featherstone & Hepworth discuss?

A
  • More positive media images of aging can occur.
  • The popularity of retro fashions & comeback tours from 70s/80s bands are trends that help blur the boundaries of the life course.
  • These works led to the idea that traditional explanations of age inequality focus too much on invisible boundaries of age.
  • Discussions of the decision of many who are wealthy enough to retire early show that retirement can be a positive experience.
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12
Q

How do Postmodernists criticise many other views on age inequality?

A

They ignore many of the changes in contemporary UK, and the role of consumer culture.

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