Advertising of medicines Flashcards
1
Q
What laws govern advertising medicines?
A
- Human medicines regulation 2012
- Trades description act 1968
- Consumer protection act 1987
2
Q
What does the human medicines regulation say about advertisement?
A
- Offence to advertise medicinal product w/ no marketing authorisation
- Comply w/ SPC
- Encourage use by presenting it objectively
- Not misleading
3
Q
Define advertising to practitioners
A
Advertising to someone qualified to prescribe or supply
Vets excluded
4
Q
Advertisement to practitioners must include what?
A
- Marketing authorisation no.
- Name + address of MA holder
- Legal classification of product
- Name of product
- Active ingredients
- Indications
- Side effects
- Cost
5
Q
What are promotional aids?
A
Reminder advertisement
6
Q
What do promotional aids usually contain?
A
- Brand name prominently displayed
- Must be relevant to practice of pharmacy
- Less that £6
7
Q
What are medical sales representatives?
A
- Drug reps
- Adequate training + scientific knowledge about product
- Must give copy of SPC of product
8
Q
What are the guidelines when giving free samples of medicines?
A
- Supplied to person qualified to prescribe
- Exceptional basis
- Smallest pack size
- Does not contain controlled drug
9
Q
What medicines cannot be advertised to the public?
A
- POMS
- Treatment for cancer
- Containing psychotropic/CD
- Products used to induce abortions
10
Q
What are prohibited when advertising?
A
- Advert offering diagnosis
- Comparative
- Effects are ‘guaranteed’
- Directed at children
- Celebrity/healthcare endorsement
11
Q
Can adverts for POM be advertised on all websites?
A
No just those directed at healthcare practitioners
