Advertising and Sales Promotions Flashcards
When advertising medicines, who else comes under the ‘advertising for practitioners’?
Employers who sell or supply medicinal products in their profession.
What are some things which must be included in an advert for practitioners?
- Marketing authorisation number
- Name and address of MA holder
- Legal classification of product
- Name of product
- List of active ingredients
- Indications of use
- Adverse effects
- Precautions
- Contra-indications
- Dosage
Give some examples of promotional aids.
- Pens
- Mugs
- Post-its
-> All which usually contain drug names
What must medical sale representatives give when promoting a medicine?
Summary of Product Characteristics (SPC) copy or a copy which is available of the product.
Can free samples of medicines be supplied?
- It is illegal to supply them to the public
- Can be supplied to healthcare professionals
What must be followed when supplying medicines to healthcare professionals for advertisement?
- Only for experience of dealing with the product
- Audit trail of when given (dated and signed)
- Smallest pack size given, ‘free medical sample - not for resale’
- Copy of SPC
- Cannot be a CD
Vaccinations come under which GSL classification?
POMs
True or False: Individual vaccinations can be advertised to the public.
False, only vaccination campaigns.
Which medicine cannot be advertised to the public?
- POMs, allows vaccinations campaigns
- For treatment of cancer
- Psychotropic drugs or CDs
- Used to induce an abortion
What must an advertisement to the public include?
- Product is a medicinal product
- Name of product
- Common name of ingredient
- Info for correct use
- Invitation to read PIL/package
Can an advertisement for the public include a healthcare professional?
No. :o
