Advertising

Question 1

What is advertising?

Answer 1

Any message designed to inform, persuade or influence consumers

Question 2

6 methods of advertising

Answer 2

Tv and radio, newspapers, billboards

Taxis, Internet, text messages

Question 3

Effective advertising

Answer 3

Capture attention
Interest consumer
Create desire
Persuade to buy

Question 4

Functions of advertising

Answer 4

Introduce
Inform brands
Promote
Increase sales

Question 5

Special techniques in advertising

Answer 5

Language and slogans- create images

Weasel words- mean nothing

Question 6

Selective information in advertising

Answer 6

Only gives the pros, no cons

Question 7

Strategies used in advertising and examples

Answer 7

Humor: flash
Romance: Linx black
Glamour: rimmel
Social acceptance: Apple
Traditional image: Disneyland
Celebrity endorsement: AIG
Guerrilla advertising: Cadillacs in matrix reloaded

Question 8

Advantages of advertising

Answer 8

Increases sales
Provides employment
Provides information
Keeps cost of magazines and newspapers low

Question 9

Wise consumers

Answer 9

Will not allow themselves to be influenced by advertisement, but will weigh up different factors before making a decision

Question 10

Disadvantages of advertising

Answer 10

Encourages materialism 
Makes exaggerated claims
People desire things that they can't afford
Posters and billboards spoil landscapes
Increased cost of some products
Emphasizes gender stereotypes

Question 11

Why do we need control on advertising

Answer 11

Standards set
Consumer not taken advantage of
2 types- legal control and voluntary control