Ads Flashcards
To Grab people’s attention
توجه مردم رو جلب کردن
Adults are less receptive to attention-grabbing advertising messages
کمتر پذیرای پیام های تبلیغاتی جذاب میشن
Are receptive to new ideas
پذیرای …
Advertising is Liable for children’s impulsive purchases
مسئول…
Is Liable for…
Is liable to…
مسئول بودن…
احتمال داشتن…
Are Misguided to make a purchase
=Misled
گمراه شدن
Don’t be misguided by attractive messages of advertisements
گمراه شدن
Attention-grabbing advertising messages
جذاب
Play down the importance of
نادیده گرفتن
Products that are likely to be valued by young consumers
جذاب
Are susceptible to the effects of a commercial
در معرض تبلیغ
Are more Concerned with a particular label and branded products
درگیر میشن با مارک
Seldom talk into consideration the function and practical values of products
به ندرت در نظر میگیرن
Take … into consideration
در نظر گرفتن(توجه کردن)
Have become an area of focus in these years
یه مساله مهمه
Impact of advertising on children Have become an area of focus in these years
مساله مهمیه
Giving products on exaggerated account
بزرگنمایی
One of the features of ads is Giving products on exaggerated account
بزرگنمایی
Attribute
ویژگی
صفت
Attributes should a good product have
صفت
Advertisers tend to stress those attributes of product that are likely to be valued by young consumers
ویژگی
are misguided to make a purchase
گمراه میشن
Are less receptive to attention-grabbing advertising messages
کمتر پذیرا هستن
Play down to the importance of a.th
کم اهمیت جلوه دادن
Play up با اهمیت…
Children are more concerned with branded products
درگیر میشن
They seldom take it into consideration the function and practical values of products
در نظر گرفتن
Tend to those attributes of a product that are likely to be valued by young consumers
تاکید روی ویژگی
Advertising is criticized on the grounds that it can manipulate consumers to…
مورد انتقاد قرار میگیره
In this fast-changing world,job hopping is not a rare scene
تغییر مرتب کار
Job hopping has practically become a way of life
اینقدر مهم شده که بر زندگیمون تاثیر گذاشته(تاثیر گذاره)
It has practically become a way of life
شیوه تاثیر گذار
Gone is the idea of spending four decades at one company
ایده فراموش شده
Gone are the days when girls cook like their mothers
اون روزا فراموش شد، گذشت
Jobholder
کارمند
An important reason behind a jobholder’s motive for a new job is that…
Motive=انگیزه
Career /job prospect
آینده شغلی موفق
Future success
A Positive outlook
An optimistic outlook
نگرش مثبت
Announced that there is going to be some downsizing of the workforce
تعدیل نیرو
Has downsized its workforce by 30%
تعدیل نیرو تا ۳۰٪
Made redundant
They were suddenly made redundant
نیروی تعدیل شده
Intrinsic influence on job satisfaction
فاکتور های بیرونی موثر بر رضایت شغلی
Combination of intrinsic and extrinsic factors are necessary for job satisfaction
Perk
مزایای شغلی
In addition to your wages
Main elements
عوامل اصلی
Perks of the job
مزایای شغل
Positive self-image
تصویر از خود
High turnover rate
درصد بالای فروش
Distinguish inferior products from quality
محصولات کم کیفیت را از محصولات با کیفیت تشخیص بدهند
Inferior health-care facilities
امکانات بهداشتی کم کیفیت
An existing brand is vulnerable to any new entrant
برند موجود
برند تازه وارد
Buy them straight away
فورا
Turn shoppers into impulsive buyers
Turn into تبدیل کردن
Dominate the market
چیره شدن به بازار
It’s Dominated by
تحت تاثیر … هست
Advertising is the main tool for soaring sales of some products and services
افزایش دادن
The price of petrol has soared in recent weeks
افزایش یافت
The advertisement was designed to target a mass audience
هدف قرار دادن
Immediate positive outcome
نتیجه مثبت آنی
Disregarding other solutions
صرفنظر از
Irrespective of
Went straight to number one on the best-seller list
مقام اول در لیست پر فروش ها
A Best-seller image for a newly-marketed product
یه تصویر از پر فروش بودن
یه محصول تازه وارد
In the hope that they can become participants of a fad
شرکت کننده در یک مد
Advertising Spurs them to do so
تبلیغات تشویقشون میکنه این کارو بکنن
چیزی احتیاج ندارن
Spur
Encourage
Stay alert to the influence advertising has on their decision making
هوشیار بودن
To be Acquisitive
مال اندوز
Live in materialistic society
مادی گرا
Keep up with
سعی در رسیدن به کسی
چشم و هم چشمی
Spend the whole of her lives keeping up with our neighbors
چشم و هم چشمی
They are assessed with the idea of buying new things
درگیر بودن
Consumer goods are desirable everywhere
کالاهای مصرفی
The internal market for consumer goods
بازار داخلی
Set out to create new markets
شروع کردن
Gone are the days industrial goods were made to Last forever
دوام آوردن برای همیشه
