Addiction - Media Influences Flashcards
Sulkunen believes that media is…
a rich source of beliefs about substance use and misuse
Learning approach and film representations?
SLT
Sulkunen?
140 scenes from 47 films representing various addictions, found they showed enjoyment of effect contrasted with the dullness of everyday life and how they alleviated problems
Waylen et al?
360 of the top US box office films between 2001-5, found a significant relationship between adolescent smoking and number of films they’d seen depicting smoking, even after controlling social factors such as parents and peers
Researchers on film representations?
Sulkunen and Waylen et al
Media influences?
Film representations, role of media in changing behaviour, gambling adverts
Why is media used to change behaviour?
Treatment of addiction is often hampered by factors such as limited number of professionals and motivation of addicts
Forms of media intervention?
TV and internet used to support and educate
Researcher on role of media in changing behaviour?
Kramer et al
Kramer et al?
Assessed effectiveness of ‘Drinking Less? Do it yourself!’ (5 week TV self-help) and found the intervention group was more successful in achieving low-risk, maintained at a 3 month follow up
When and what was the gambling act?
2005 act came into effect in 2007, allowing all forms of gambling to be advertised in mass media
Research on gambling adverts?
OFCOM
OFCOM?
Since 2007 the number of gambling adverts has risen by 600%
Strengths of media influences?
Support
RL applications
Weaknesses of media influences?
Methodologically flawed
Contradicting evidence
Ineffective
Methodological flaw in media influences?
Has the increase of use of addictive substances led to an ‘opportunity in the market’ that media has exploited, or has the media led to the increase?
Support for media influences?
Sargent and Hanewinkel
Sargent and Hanewinkel?
Exposure to films showing smoking over a year was a significant and strong predictor of beginning to smoke (4384 11-15 year olds)
Contradicting evidence for media influences?
Boyd
Boyd?
Films frequently represent negative consequences of alcohol and drugs - physical deterioration, sexual degradation, violence, moral decline etc
Real life applications of media influences?
US OSAP has developed guideline materials and producers have been provided with script-to-screen advice and incentives
Ineffectiveness of media influences?
Hornick et al
Hornick et al?
US National Youth Anti-Drung Media Campaign failed to accomplish its goals and led to unfavourable effects, e.g. increased use
