Addiction - Media Influences

Question 1

Sulkunen believes that media is…

Answer 1

a rich source of beliefs about substance use and misuse

Question 2

Learning approach and film representations?

Answer 2

SLT

Question 3

Sulkunen?

Answer 3

140 scenes from 47 films representing various addictions, found they showed enjoyment of effect contrasted with the dullness of everyday life and how they alleviated problems

Question 4

Waylen et al?

Answer 4

360 of the top US box office films between 2001-5, found a significant relationship between adolescent smoking and number of films they’d seen depicting smoking, even after controlling social factors such as parents and peers

Question 5

Researchers on film representations?

Answer 5

Sulkunen and Waylen et al

Question 6

Media influences?

Answer 6

Film representations, role of media in changing behaviour, gambling adverts

Question 7

Why is media used to change behaviour?

Answer 7

Treatment of addiction is often hampered by factors such as limited number of professionals and motivation of addicts

Question 8

Forms of media intervention?

Answer 8

TV and internet used to support and educate

Question 9

Researcher on role of media in changing behaviour?

Answer 9

Kramer et al

Question 10

Kramer et al?

Answer 10

Assessed effectiveness of ‘Drinking Less? Do it yourself!’ (5 week TV self-help) and found the intervention group was more successful in achieving low-risk, maintained at a 3 month follow up

Question 11

When and what was the gambling act?

Answer 11

2005 act came into effect in 2007, allowing all forms of gambling to be advertised in mass media

Question 12

Research on gambling adverts?

Answer 12

OFCOM

Question 13

OFCOM?

Answer 13

Since 2007 the number of gambling adverts has risen by 600%

Question 14

Strengths of media influences?

Answer 14

Support

RL applications

Question 15

Weaknesses of media influences?

Answer 15

Methodologically flawed
Contradicting evidence
Ineffective

Question 16

Methodological flaw in media influences?

Answer 16

Has the increase of use of addictive substances led to an ‘opportunity in the market’ that media has exploited, or has the media led to the increase?

Question 17

Support for media influences?

Answer 17

Sargent and Hanewinkel

Question 18

Sargent and Hanewinkel?

Answer 18

Exposure to films showing smoking over a year was a significant and strong predictor of beginning to smoke (4384 11-15 year olds)

Question 19

Contradicting evidence for media influences?

Answer 19

Boyd

Question 20

Boyd?

Answer 20

Films frequently represent negative consequences of alcohol and drugs - physical deterioration, sexual degradation, violence, moral decline etc

Question 21

Real life applications of media influences?

Answer 21

US OSAP has developed guideline materials and producers have been provided with script-to-screen advice and incentives

Question 22

Ineffectiveness of media influences?

Answer 22

Hornick et al

Question 23

Hornick et al?

Answer 23

US National Youth Anti-Drung Media Campaign failed to accomplish its goals and led to unfavourable effects, e.g. increased use