Addiction explanations for GAMBLING addiction - LEARNING THEORY MR COPY Flashcards
What does Social Learning Theory suggest gambling addictions start through?
Observing a role model being rewarded for gambling and imitating this gambling behaviour.
What is they key term for when we observe a role model being rewarded for behaviour e.g. gambling.
Vicarious reinforcement
Identify two rewards that an observer might see the role model getting for gambling?
Enjoyment/fun
Money from winning/financial rewards
Which theory argues that gambling addictions being formed due to observing a role model gambling and imitating their gambling behaviour?
Social Learning Theory
What is meant by direct observation of rewards from gambling?
Actually seeing someone gamble and be rewarded for it
What is meant by indirect observation of rewards from gambling?
Hearing about someone gambling and winning in newspapers, magazines or social media.
How are gambling addictions MAINTAINED according to the learning theory of gambling?
Through operant conditioning
Explain the role of operant conditioning in maintaining gambling addiction
Positive reinforcement - when the person wins money or gets a buzz from placing a bet this is rewarding so they repeat the gambling behaviour for same reward.
What two positive reinforcements does gambling provide?
The excitement of placing a bet or the money win its acts a reward
Why do positive reinforcements from gambling lead to the maintenance of a gambling addiction?
The individual will REPEATEDLY gamble to get the same reward (buzz or money)
How does negative reinforcement play a role in the maintenance of gambling behaviour?
If the person does not gamble they will experience withdrawal symptoms - REPEATDELY gambling means they avoid withdrawal symptoms.
OR
Gambling helps person avoid anxiety of everyday life
What is meant by ‘partial reinforcement’?
When the behaviour is reinforced SOME of the time rather than every time.
Why does partial reinforcement lead to gambling being highly addictive?
It makes gambling more exciting as it is unpredictable.
What is meant by ‘variable reinforcement’ as an example of partial reinforcement?
Behaviour is reinforced as unpredictable intervals e.g. every 2nd time then every 15th time.
What key term is being described “when behaviour is rewarded/reinforced in a predictable way e.g. a slot machine paying out every 5th time
Fixed rate reinforcement
State the two types of partial reinforcement
Fixed rate and variable reinforcement