Achievement Motivation Flashcards
What is achievement motivation
The desire with which competitive situations are approached or avoided
The desire to succeed minus the fear of failure
Approach behaviour
Approaches competition with enthusiasm
Avoidance behaviour
Tries to avoid the competition
NACH
Need to achieve
- welcomes competition
- takes risks
- Welcomes feedback
- base their actions on seeking pride and satisfaction from their performance
NAP
Need to avoid failure
- avoids competition
- takes the easy option
- dont like feedback
- give up easy
Interaction
The combination of the situational and personal factors that decide the level of achievement motivation
Situation
Probability of success in task- highchance leads to high motivation, low chance then people give up, lack motivation
Incentive value- reward gained from the task, high value reward leads to high motivation, low value rewards then people give up, lack motivation
How to develop NACH
Attribute success internally Reinforcement Goal setting Improve confidence Allow success
Achievements goal theory
Task related
Outcome related
Task related
Measure the process of success against the performers own standards
Regardless of the result, success can be achieved and confidence maintained