8.2.4: Screener Surveys

Question 1

original

Answer 1

https://www.userinterviews.com/ux-research-field-guide-chapter/screener-surveys

Question 2

Start with what must be ______

Then build a _______________

Tip: Do not ___________

Question 3

Guiding Principles and Pro strategies for creating good screeners. Name and explain 8 listed in the following cards

Question 4

1. Write a question for each of _____________

Tip: precise criteria

Question 5

2. Focus on screening for __________ and behaviors

Question 6

Don’t waste valuable screener questions on criteria that aren’t absolutely essential. When is using demographics appropriate?

Question 7

Tip: some recruiting services will automatically provide basic demographic, geographic, and technographic info for you

If not, ask the demographic questions toward the _______

Question 8

Rule of thumb: Worry less about _____________ and more about ____________

Question 9

3. Ask questions that will _________

Question 10

4. Avoid asking _________ questions

Question 11

5. Avoid hinting at ___________

Question 12

6. Provide a ______ option

Answer 12

Include a ‘none of _____’ or __________ to account for outliers

Question 13

Write clear and ________ questions and ___________

Answer 13

For less definitive answers or answers that can’t be made mutually exclusive, ask for the answer that is ___________ or give your participants __________

Question 14

8. Add an ________ question to filter out ____________

Question 15

name 3 questions, themes, and formats to get you started

Answer 15

1. In____ or Oc_____
2. Familiarity with _______
3. Comfort with ___________

Question 16

DIY ways to find participants

Answer 16

Non-users

1. Post an ad on Craigslist
2. Ask friends and family
3. invite people on street or strategic location
4. Ask for local trade associations or community groups to distribute links to your screener
5. ask for personal network or refer to appropriate candidates

Existing

1. post info on company website and social media profiles
2. email customers to invite them to give feedback
3. ask account managers or sales reps to invite their contacts to participate in your research

Question 17

For existing customers, be sure to emphasize how their input will _________________