5.7 Innovation, design and marketing specifications Flashcards
Target Market
It describes a group of people that are targeted for marketing purposes in a general sense that are formed based on sectors and segments within a population
Target audience
the characteristics of users that the company is targeting
Market analysis
An appraisal of economic viability of a product from a market perspective, taking into account fixed and variable costs and pricing
What is the aim of competition research and analysis?
Companies must thoroughly analyze competing products in order to establish the market need
How is a marketing specification used in relation to user needs?
Marketing specifications should identify the essential requirements that the product must satisfy in terms of the market and user need
Research methods
expert appraisal, performance testing, user research, user trials
What is the purpose of a design specification?
to identify and list the key factors that will make the design successful that must be specific feasible + measurable
