5.2 Innovation

Question 1

Why do few inventions become innovations?

Answer 1

1. Marketability (low product demand)
2. Financial support
3. Marketing (poor marketing strategies/ wrong target markets)
4. The need for invention when there is no purpose for a new invention to replace it
5. Price (value for money/ affordable)
6. Resistance to change

Question 2

Categories of innovation

Answer 2

sustaining, disruptive, process

Question 3

Sustaining innovation

Answer 3

when an existing product is improved/ enhanced to meet the wants and needs of customers to a greater extent

Question 4

Disruptive innovation

Answer 4

when a product is entirely reinvented by challenging the existing processes and creating new ones through drastic changes

Question 5

Process innovation

Answer 5

when the manufacturing process, systems + techniques are improved which allows businesses to produce greater outputs by streamlining the production process

Question 6

Innovation strategies for design

Answer 6

architectural, modular, configurational

Question 7

Architectural innovation

Answer 7

The technology of the components stays the same, but the configuration of the components is changed to produce a new design

Question 8

Modular innovation

Answer 8

The basic configuration stays the same, but one or more key components are changed

Question 9

Configurational innovation

Answer 9

A change is made in both technology and organization

Question 10

Innovation strategies for markets

Answer 10

diffusion + suppression

Question 11

Diffusion

Answer 11

The rate at which a new product is accepted by a market

Question 12

Suppression

Answer 12

When a product is actively slowed from entering a market due to other dominant designs, patent disagreements/ legal resistance