5.6 Promotion & Distribution

Question 1

Promotional methods

Answer 1

There are 5 different promotional methods. They are: advertising, PR, sales promotion, sponsorships and social media.

Question 2

Different advertising methods.

Answer 2

You can advertise on newspapers, magazines, television, the internet and on billboards.

Question 3

Different sales promotion methods

Answer 3

There are point of sale displays (eg: you’re in a supermarket like tesco and you see them next to the checkout counter, with various random items usually only children care about), there are 2 for 1 offers (buy 1 get 1 free) which can be useful when selling cheaper products like fruits or vegetables. There is the option of promoting through free gifts, samples, coupons and competitions.

Question 4

Promotional activities

Answer 4

Different ways in which a firm tries to communicate with its customers

Question 5

Sales promotions

Answer 5

Short-term incentives that encourage customers to buy

Question 6

Advertising

Answer 6

Involves paid for communications

Question 7

Promotional mix

Answer 7

Combination of promotional methods used by a business to communicate with its customers

Question 8

Distribution channel

Answer 8

Describes how the ownership of a product passes from the producer to the final customer

Question 9

Wholesalers

Answer 9

Break bulk. They buy in large quantities from a producer and sell to retailers.

Question 10

Retailers

Answer 10

Shops that sell directly to the customer

Question 11

Direct marketing

Answer 11

Occurs when there is a direct link from a producer to a customer with no intermediaries

Question 12

Intermediary

Answer 12

A link in the distribution chain between the producer and the customer