4.5.4|Place

Question 1

distribution

Answer 1

process getting a product to consumers

Question 2

distribution channel

Answer 2

path taken to get a product from the producer to customer

example:
retailer
vending machine

intermediaries (people or organisations used to help in the distribution process e.g. wholesalers, agents)

Question 3

zero channel distribution network

Answer 3

producer sells its product directly to consumer

e.g. Airlines use the internet to sell tickers

Question 4

One channel distribution network

Answer 4

use of single intermediary

e.g. agent or retailer

Airlines use travel agent to sell their ticket

Question 5

two channel distribution network

Answer 5

two intermediaries
usually for mass produced products

e.g. wholesalers and retailer

e.g. convenience stores

Question 6

three channel distribution network

Answer 6

three intermediaries

agent to wholesaler to retailer

e.g. agents are used to sell products in overseas markets

Question 7

wholesaler

Answer 7

buy product in large quantities from manufacturers and reselling the goods in smaller quantities to retailers.