4.4|Market research

Question 1

reasons why org carry out market research

Answer 1

gather information about customer tastes
discover pattern in customer purchasing behaviour
improve business marketing mix

Question 2

ada 2 type

Answer 2

Primary market research (new info)
secondary market research (collection of data that have already been collected by another source)

Question 3

primary and secondary boleh dipecahkan lagi into?

Answer 3

qualitative (opinion)
quantitative (numerical data)

Question 4

method of primary market research

Answer 4

1. survey
2. interviews
3. focus group
4. observation

Question 5

method of secondary market research

Answer 5

1. academic journal
2. market analysis
3. government publication
4. media articles (newspaper)
   5.online content

Question 6

method of sampling

Answer 6

1. quota (the selection of representative people chosen from a specific sub-group), potential for bias
2. random (select anyone in the population for market research), least bias
3. convenience (using people that are within easy reach), most bias