4.4a The Reef Flashcards

1
Q

What is target market

A

a particular group of consumers at which a product or service is aimed.

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2
Q

What is forecast revenue

A

a calculation of the amount of money that a company will receive from sales during a particular period.

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3
Q

What is sources of finance

A

Sources of finance for business are equity, debt, debentures, retained earnings, term loans, working capital loans, letter of credit, euro issue.These sources of funds are used in different situations.

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4
Q

What is marketing mix

A

a combination of factors that can be controlled by a company to influence consumers to purchase its products.

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5
Q

How to calculate total costs

A

Total fixed cost + total variable cost

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6
Q

Margin of safety

A

Actual or budgeted sales - break even sales

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7
Q

Interest is percentages

A

Total repayment-borrowed amount / borrowed amount x 100

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8
Q

Net cash flow

A

Cash flow- cash flow in given period

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9
Q

Open balance

A

Closing balance of last given period

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10
Q

Revenue

A

Price x quantity

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