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Theme 1 17/18
> 1.2.2 Market Research > Flashcards
1.2.2 Market Research Flashcards
Study These Flashcards
Theme 1 17/18
(53 decks)
1.1b Dynamic
1.1c New Business
1.1d Creative Thinking
1.2a Calculated Risk
1.2b Reward
1.3a USP
1.3b Added Value Brollies
1.3c Entrepreneur Hotel Choc
2.1a Customer Needs
2.2a Market Research Bags
1.2.2 Market Research
2.2b Market Mapping Solero
2.3a Market Segmentation
2.4a Competition BA v Virgin
2.4a Focus ASDA
3.1a Aims & Objectives
2.3 Market Segmentation
3.2a Estimating Revenue
3.2b Profit & Loss (Breakeven)
3.2c Consolidate breakeven
3.3a Money & Cash
3.3b Cash Problems
3.3c Peter & Tools
3.4a Sources of finance
3.4b Longer sources of finance
4.1a Limited or unlimited
4.1b Sole Traders & Partners
4.1c Weighing it up
4.1d Fran's Business
4.4a The Reef
4.2a Location
4.2b Nature of Business Activity
4.3a Marketing mix
4.3b Price
4.3c Product (Life Cycle)
4.3d Place
4.3e Promotion
4.3f Tech
4.4a The Reef
5.1a Stakeholders
5.1b Pressure Groups
5.2a Market tech
5.2b Tech influences
5.3a Purpose of legislation
5.3b Principles of employment law
5.3c Impact of legislation
5.4a Impact of unemployment & interest
5.4b Interesting
5.4b Exchange
5.4b Tax
5.4c More inflation
5.4c Don't blow out of proportion
5.5a Uber
