4.3e Promotion Flashcards
What is Direct marketing? (1 mark)
Selling directly to the public (eg. Telephone)
What is Indirect marketing? (1 mark)
More subtle way of marketing (eg. Blogging videos)
What are product giveaways and why do some companies do it? (2 marks)
It allows potential customers to sample a product and it is used to introduce new food and household products.
Why do some companies promote charities (2 marks)
Promoting a charity can be an effective promotional strategy. Customers would get a sense of help.
Why do some companies give away functional branded gifts? (1 mark)
Giving away functional branded gifts can be more promotional move than handing out simple posters.
Why would companies hold customer appreciation events? (2 marks)
Emphasis on appreciation with no charge will not only attract current customers but potential customers through the door.
Why do some companies hold contests? (3 marks)
The idea is to promote their brand and put their logo and name in front of the public rather than make their money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to your product
Why are after sale customer surveys used? (2 marks)
Contacting customers by telephone or through the mail after a sale is a promotional strategy that puts the importance of customer satisfaction first while leaving the door open.
What are letter drops and why do companies do it? (2 marks)
It is dropping a letter from their company to different houses and companies use it to advertise their product.
Why are letter drops not an effective way of advertising? (1 mark)
Because only 3 people respond to every 100 houses.
