1.1c New Business Flashcards

1
Q

Why do new business ideas arise?

A

Changes in what consumer wants or changes in technology

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2
Q

What is the meaning of obsolete?

A

A product or service that is no longer needed or being used.

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3
Q

What is the product life-cycle stages (in order)?

A
  1. Introduction
  2. Growth
  3. Maturity
  4. Decline
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4
Q
Which one of these is not a stage in the product life cycle?
A) Birth
B) Growth
C) Maturity 
D) Introduction
A

A- Birth

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5
Q

What is e-commerce?

A

Using the internet to carry out business transactions.

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6
Q

What is m-commerce?

A

Using mobile technologies such as mobile phones and tablets to carry out business transactions.

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7
Q

Why should entrepreneurs come up with new ideas for the business?

A

As the trends change the consumers want different things. Due to this the entrepreneur has to be flexible and incorporate the trends consumers want in the product or service.

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8
Q

What is one way business can interact with the consumers?

A

Through social media platforms where the consumers can give their feedback on the product.

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9
Q

What is adaptation?

A

Adaptation is the process of modifying the product or service which then allows it to be suitable for a different set of customers

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10
Q

Why is adaptation a risk?

A

Some adaptations do not succeed which causes the business to go into a loss.

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11
Q

What are payment platforms? Give an example.

A

They are platforms that enable businesses to take online payments from customers.

Example: PayPal

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12
Q

What is an enterprise?

A

Entrepreneurial activity (can also mean a business or company)

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13
Q

What is the meaning of consumer?

A

Someone who buys and uses goods and services.

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14
Q

What is the meaning of entrepreneur?

A

Someone who creates a business, taking on financial risks with the aim of making a profit from the business

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15
Q

What is a marketplace?

A

The activities involved in buying and selling particular types of goods or services, in competition with other companies

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16
Q

Name three types of adaptations

A

Any three from:

  • Adapting the promotion strategy
  • Changing a product’s name
  • Responding to new fashion/trends
  • Adaptation for cultural reasons
17
Q

Why does an enterprise need to listen to its customers?

A
  • Customer feedback helps you improve and grow your business

- Customers have the buying power

18
Q

Give examples of the ways in which changes in technology can provide business opportunities

A
  • making expensive technology affordable
  • e-commerce and m-commerce
  • social media
19
Q

What is demand?

A

The desire of consumers, clients, employers etc. for a particular commodity, service or other item

20
Q

Why might a business decide to change its brand name?

A
  • The name no longer represents what they do and may even constrict them
  • The brand has become stagnant or has gotten caught up in skmething that tarnishes its name
  • For trademark, legal or more practical reasons