2.4a Focus ASDA

Question 1

What factors would impact which kind of a product you would buy? HM

Answer 1

Brand
Cost
Advertisement
Authenticity
Personal Preference

Question 2

What Major retail brand owns ASDA? HM

Answer 2

Walmart

Question 3

What does Swot stand for?

HM

Answer 3

SWOT - STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Question 4

What’s the meaning of collusion?

Answer 4

Secret or illegal cooperation or conspiracy in order to deceive others.

Question 5

What are direct and indirect competitors?

Answer 5

Direct - Business that sell the same type of product or service
Indirect - Business who don’t sell the same product but find themselves in competition with each other.

Question 6

Name some strengths and weaknesses of competitors which could cause them to gain or lose sales compared to their rivals.

Answer 6

Price
Quality
Location
Product Range
Customer Servic

Question 7

Why do business need to know their Target Market?

Answer 7

So they can sell the right product at the right time, and understand market trends

Question 8

What are some examples of Strengths?

Answer 8

Excellent corporate image
Modern production methods
Innovative products
Good customer service

Question 9

Examples of weaknesses

Answer 9

Lack of finance
Lack of skilled labour
Small product portfolio
Poor internal communication

Question 10

Examples of Opportunities

Answer 10

Growth of Market
Introduction of new technologies
Potential new markets
Increase in consumer demand