3g Consistent House Style *

Question 0

Explain why the company uses a house style. (4)

Answer 0

Customer recognition (1) identifiable as the brand (1)
Designer has been paid (1) waste of money not to use it (1)
Lack of confusion from document writers (1) know exactly what font etc to use
(1)

Question 1

Give reasons why the company needs a house style for its documents and presentations. (4)

Answer 1

To create recognition in its customers (1) by always using same logo/colour on all its communications (1)
To ensure all documents contain the required information (1) nothing is left out/data is in the same place (1)
To allow pre printed paper to be used (1) so text does not cover logo/footer (1)
Consistency amongst the documents (1) different people can work on the same document (1)
Teams of people can work on the same document (1) when comes together no formatting required (1)

Question 2

A small company has implemented a house style for all its documents. Describe what is meant by a house style. (3)

Answer 2

List of consistent features in documents (1)
Represents company/corporate identification (1) allows it to be recognised (1)
List of things to be included in documents/content to be included (1) and how they should be presented/format of included items (1)