3.5 Decision making to improve financial performance Flashcards
Financial Objectives - RETURN ON INVESTMENT
Tells you how much profit you’ve made (or lost) on an investment after accounting for its cost
Return on investment = (operating profit x 100) / capital invested
Profit
Profit = sales - total costs
When revenue is greater than expenditure
Revenue Objectives
Revenue growth (% or value)
Sales maximisation
Market share
Cost Objectives
Cost minimisation aims to achieve the most cost-effective way of delivering goods and services to the required level of quality
Cost minimisation leads too lower unit costs –> higher gross profit margin and operating profits –> improved cash flow & higher return on investment
Profit Objectives
Specific level of profit
Rate of profitability
Profit maximisation
Exceed industry or market profit margins
Cash flow objectives
Minimise interest costs
Reduce amounts held in inventories or owed by customers
Objectives for investment - CAPITAL EXPENDITURE
Capital expenditure - spending on non-current assets such as vehicles and property
Objectives may include:
Lowering capital expenditure to reduce amount it has borrowed if the debts are too high
Reasons for why its easy to raise capital for a business
The business hasn’t borrowed excessive amounts already –> reassuring lenders that they will be able to repay the money
The business is purchasing non-current assets e.g. property that will retain its value and could be sold if necessary to repay a loan
The business is a company and can sell additional shares to raise funds
Capital Structure and gearing ratio
Capital structure - refers to the way in which a business has raised the capital it requires to purchase its assets
Gearing ratio = non current liabilities / total equity + non current liabilities x 100
Capital structure - LOAN CAPITAL & SHARE CAPITAL
LOAN - Have to pay interest on these loans until they are repaid
SHARES - have to pay dividends to shareholders BUT, company may lose control if they sell to many shares to existing owners
Budgets and the different types
Budgets are financial plans that predict revenue from sales and expected costs
3 types of budgets include:
Revenue budgets
Expenditure budgets
Profit budgets
Difficulties in constructing budgets
Sales forecasting –> depends on market research, changes in tastes & fashions, changes in consumer income, new technology, rivals
Costs –> unexpected costs can arise e.g. through external environment (taxes, exchange rates)
Analysing budgets
2) Analysing revenue data –> effective managers will use the info from analysing budgets to improve sales performance e.g. considering pricing, quality, and advertising of the product
3) Analysing profit budgets –> Allows managers to take action if profit falls e.g. by cutting expenditure & boosting revenue from sales
Analysing budgets - VARIANCE ANALYSIS
Variance analysis is the process of investigating any different between predicted data and actual figures
Two types of variance analysis include adverse and favourable
Favourable variances and examples
Difference between actual and budgeted figures will result in the business enjoying higher profits than shown in the budget –> so its positive
Examples include - budgeted sales revenue is lower than actual sales revenue or actual expenditure on fuel is less than budgeted figure
Adverse variances and examples
Occurs when the difference between the figures in the budget and the actual figures will lead to the firm’s profits being lower than planned –> so its negative
Examples include - actual overheads turn out to be higher than in the budget or actual sales revenue is below the budgeted figure
Value of budgeting - ADVANTAGES
Allow managers to control finances effectively –> by making informed and focused decisions
Can help motivate staff –> employees gain satisfaction when being given responsibility for a budget
Value of budgeting - DISADVANTAGES
Budgets can lead to short term decisions to keep within the budget rather than the right long term decision which exceeds the budget
Managers can become too preoccupied with setting & reviewing budgets and forgetting to focus on the real issues of winning customers
If budget decisions are delegated to employees then this leads to higher costs as more money will be spent on training employees
Cashflow Forecasts - Reasons why a manager might forecast cashflow
1) To support application for loans –> banks are more likely to lend money to businesses that evidence of financial planning as they will have carefully planned out to avoid cashflow crises
2) To help avoid unexpected cashflow crises –> cashflow forecasts help a business to ensure they don’t suffer when they are short of cash & unable to pay debts
Constructing cashflow forecasts
1) Cash in = cash inflows into the business e.g. cash sales, loans
2) Cash out = cash outflows from the business e.g. expenditure on raw materials, wages, rent, fuel etc.
3) Net monthly cash flow - consists of opening and closing balance
- Net cash flow = total outflows - total inflows
Analysing cashflow - PAYABLES
Relates to the amount of time taken by a business to pay its suppliers and other creditors –> normally expressed in terms days