3.1 What is business? Flashcards
Why do businesses exist?
Most businesses exist in order to earn a return for the business owners, and gain profit
Create and sustain employment —> develop skills of employees
Business Objectives
Long-term measurable goals of a business
Include profit, growth, survival, cash flow, social and ethical objectives
Mission Statements
The overall goal and purpose of the business which provides strategic perspective
Advantages of a Mission Statement
Differentiates the business from its competitors
Motivational because everyone understands the direction
Disadvantages of a Mission Statement
Often too vague, general, or obvious
Viewed as a PR
Sometimes regarded cynically by employees
SMART objectives
Specific - clear
Measurable - quantifiable
Agreed - all stakeholders agree in setting targets
Realistic - achievable?
Time-bound - achievable in a time frame?
Corporate Objectives
relate to the business as a whole
usually set by top management
focus on desired performance and results of the business
Functional Objectives
relate to specific functions of a business e.g. finance, HR, marketing or operations
designed to ensure corporate objectives are achieved
Why do businesses set objectives?
The business can check its overall performance
Motivational because there’s something to aim at
Importance and caluculation of profit
Profit = Revenue - Total Costs
Profit is an incentive and rewards to take risks and make investments
Revenue
Revenue = Price x Quantity
Factors affecting Demand
PED & YED
Changes in tastes & fashions
Seasonal changes
Changing Technology
Competitor’s actions
Fixed Costs
They stay the same
E.g. Rent and salaries
Variable Costs
They change as output varies
E.g. Raw materials
Total Costs
TC = FC + VC
Sole Trader
Individual owning their own business
Has full ownership of the business
Unlimited Liability