3.10 Managing strategic change Flashcards
Causes and pressures for change - INTERNAL & EXTERNAL
Internal - changes that happens within the business e.g. restructuring, delayering
External - changes that happen outside of the business e.g. laws and social trends
Causes & pressures for change - INCREMNTAL
Changes occurs over a period of time in incremental, small stages
Usually involves little resistance
Arises as strategy develops
Causes & Pressures for change - DISRUPTIVE
A form of step change (significant + rapid change) that arises from changes in the external environment
Impacts the market as a whole
Rapid movements in technology are the main driver of disruptive change
Lewin’s Force Field Analysis Model
Provides an overview of the balance between forces driving change in a business and the forces resisting change
In order for change to occur the driving force must exceed the restraining force
Lewin’s Force Field Analysis - Forces driving change
INTERNAL FORCES INCLUDE:
- need for higher profits
- poor efficiency
- lack of innovation
- need to change culture & leadership
EXTERNAL FORCES INCLUDE:
- customer demand
- competition
- ethics
Lewin’s Force Field Analysis - Resistance to change
Forces include:
- Self interest –> individuals concerned about implications for them
- Misunderstanding –> communication problems
- Low tolerance of change –> sense of insecurity
Flexible organisations - ORGANIC V MECHANISTIC STRUCTURES
ORGANIC STRUCTURES:
- informal
- flexible & fluid (easy to change)
- favours verbal communication
- associated with decentralised decision making & empowerment
- finds change easier to handle
MECHANISTIC STRUCTURES:
- Formal
- bureaucratic (finds it harder to change)
- formal communication methods
- associated with centralised decision-making
- little perceived need to change
Flexible Organisations - DELAYERING (pros & cons)
Removing layers of management from hierarchy of the business
PROS:
- less layers = less staff = lower labour costs
- faster decision making & better communication
- wide span control = emphasis on teamworking + empowerment
CONS:
- redundancy payments needing to be paid
- increased workload on managers
- impact of redundancies on others –> reduces morale
Flexible Organisations - FLEXIBLE EMPLOYMENT CONTRACTS (pros & cons)
Includes part-time, working from home, temporary contracts
PROS:
- savings on costs e.g. overheads like wages and training
- higher job satisfaction & employee morale for those who want to work flexibly –> balance between work and social lives
- may attract more applicants for available jobs
CONS:
- investment in technology to support effective flexible working
- reduced motivation due to increased isolation
- loss of capability if key employees reduce their hours
Flexible organisations - RESTRUCTURING
Involves changes to the capital structure of the business to reduce debt and reductions in the scale and scope of the business’ activities (e.g. closing down business units)
Kotter & Schlesinger’s 4 reasons for resistance to change
1) Self-interest
2) Low tolerance for change & Inertia
3) Different assessment of the situation
4) Misinformation & misunderstanding
K & S Resistance to change - SELF INTEREST
Powerful motivator
Arises from a perceived threat to job security & financial status
Individuals often place their own interests ahead of those of their organisation, particularly if they don’t feel strong loyalty to it
K & S Resistance to change - LOW TOLERANCE & INERTIA
Many people suffer from inertia or reluctance to change –> preferring things to ‘stay the way they are’
Many people need security, predictability & stability in their work
If there is a low tolerance to change then resistance may grow
K & S Resistance to change - DIFFERENT ASSESSMENT OF SITUATION
Disagreements about the need for change
Some people may disagree with the change proposed –> or they may feel as if they have a better solution
Resistance is based on disagreements about what is best for the business
K & S Resistance to change - MISINFORMATION & MISUNDERSTANDING
People don’t understand why change is needed –> perhaps because they are misinformed about the position of the business
No compelling reason for change
Kotter and Schlesinger’s 6 ways to overcome resistance to change
1) Education & communication
2) Participation & involvement
3) Facilitation & support
4) Manipulation & Co-option
5) Negotiation & Bargaining
6) Explicit & Implicit coercion
K & S Overcoming resistance to change - EDUCATION + COMMUNICATION
Successful change is achieved through effective communication
Honest communication about issues helps people see the logic of change
Effective education helps address misconceptions about change
Education + communication are long-term strategies
K & S Overcoming resistance to change - PARTICIPATION & INVOLVMENT
Involvement is an effective way of bringing everyone ‘on board’
Effective participation often leads to commitment
K & S Overcoming resistance to change - FACILITATION & SUPPORT
Some people will need support to help cope with change
Might include training, counselling and mentoring
If fear & anxiety is causing resistance then support is important