31 Global Expansion and Uncertainty Flashcards
Define appreciation
a rise in the value of a country’s currency
Define depreciation
a fall in the value of a country’s currency
How does appreciation affect exporters and importers?
exporters: fall in demand, more expensive
importers: rise in demand, cheaper
How does depreciation affect exporters and importers?
exporters: rise in demand, cheaper
importers: fall in demand, expensive
Define competitive advantage
the advantage of one firm has over its competitors in providing certain products
Define economic risk
the risk that future cash flows will change due to unexpected exchange rate changes
Define international competitiveness
the extent to which a business such as a country can compete successfully against rivals
Define skill shortages
where potential employees do not have the skills demanded by employers